CEROFI | MARKETING | STORY |

 Coming up with a catchy slogan, or crafting the right tagline that defines your brand and really solidifies it in the minds of your customers, is difficult to assign a true value to. That’s not to mention the positive impact a catchy slogan or tagline can have in terms of driving more consistent repeat business from the customers who’ve already experienced your brand. Either way you look at it, there’s an undeniable value to be claimed if you can create a memorable slogan that people want to share, can’t forget—or that they mentally connect to a specific need in their lives. What is a tagline? In the context of branding, a tagline is a memorable motto or phrase that’s designed to serve as a permanent expression of your company’s greater purpose and mission. Taglines are long-lasting, instantly recognizable with your brand and have the goal of both attracting customers & remaining top of mind with your existing audience. How is a slogan different? Similar in form to a tagli...

  Chatbots We all know what Chatbots are, but why chatbots are in one of the top priority features for many company’s website? Chatbots use AI(Artificial Intelligence) engine to generate best possible answers to visitor’s questions. Chatbots are still upgrading but for now they are working pretty well too.   As in 2020, the pandemic appeared and made everyone to isolate themselves in home. It made difficult for the companies to keep open up the customer care. In this case the Chatbots got everyone’s attention to clear up the doubts and questions of visitors on the website.   Today, the chatsbot adoption rate is on the rise. Chatbots are expected to help reduce business costs by up to $8 billion by the year 2022. Some of this technology’s advantages are that it doesn’t require any updates, download, additional space on the device from wich the chatbots are accessed. They have excellent engagement and conversion rates, and the 24/7 availability further increases customer sa...