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  How to choose your right brand color? ·         Recognize what your brand is about so you can align with relevant colors. ·         Embrace color theory to understand what colors mean. ·        Think about your competitors so you don't look the same. ·        Don't be afraid to experiment. ·        Identify your brand essence. ·        Consider the Targeted Audience. Colors elicit emotions & feelings, plus they convey certain information. Did you know 93 percent of shoppers make purchase decisions based on color and visual appearance?      Every brand targets the specific audience based on their location, age, interests, behavior, buying activities, gender, etc. Brand colors are powerful in helping customers decide whether or not they want to engage.  ...

 Coming up with a catchy slogan, or crafting the right tagline that defines your brand and really solidifies it in the minds of your customers, is difficult to assign a true value to. That’s not to mention the positive impact a catchy slogan or tagline can have in terms of driving more consistent repeat business from the customers who’ve already experienced your brand. Either way you look at it, there’s an undeniable value to be claimed if you can create a memorable slogan that people want to share, can’t forget—or that they mentally connect to a specific need in their lives. What is a tagline? In the context of branding, a tagline is a memorable motto or phrase that’s designed to serve as a permanent expression of your company’s greater purpose and mission. Taglines are long-lasting, instantly recognizable with your brand and have the goal of both attracting customers & remaining top of mind with your existing audience. How is a slogan different? Similar in form to a tagli...