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Showing posts from November, 2020

6 DIGITAL MARKETING TRENDS 2020 | DIGITAL MARKETING | INDIA | CEROFI

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  Chatbots We all know what Chatbots are, but why chatbots are in one of the top priority features for many company’s website? Chatbots use AI(Artificial Intelligence) engine to generate best possible answers to visitor’s questions. Chatbots are still upgrading but for now they are working pretty well too.   As in 2020, the pandemic appeared and made everyone to isolate themselves in home. It made difficult for the companies to keep open up the customer care. In this case the Chatbots got everyone’s attention to clear up the doubts and questions of visitors on the website.   Today, the chatsbot adoption rate is on the rise. Chatbots are expected to help reduce business costs by up to $8 billion by the year 2022. Some of this technology’s advantages are that it doesn’t require any updates, download, additional space on the device from wich the chatbots are accessed. They have excellent engagement and conversion rates, and the 24/7 availability further increases customer sa...

MARKETING STRATEGIES FOR SMALL BUSSINESS | INDIA | CEROFI | DIGITAL PRESENCE

  Importance of Website for SMBs l   Attract new customers from other localities : Every small business face a small problem i.e, not getting customers apart from their localities. An attractive website will help out these businesses to find new clients who may be different from their regular and could be more profit giving. l   Easy Demonstration : Having a website makes it easier to categories different products or services your business model is delivering.   “Having your own website gives you full control over your content. Since you are no longer restricted by relying on someone else, you can provide ample of information & provide good offerings too”   Influencer Marketing In today’s era, Influencers like Youtubers, Social Media Influencers or Fashion Influencers have a huge number of followers. A lot of people admire them. A small shoutout/post by them too has good impact on your targeted audience.   Influencers are more connected to c...