6 DIGITAL MARKETING TRENDS 2020 | DIGITAL MARKETING | INDIA | CEROFI
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Chatbots We all know what Chatbots are, but why chatbots are in one of the top priority features for many company’s website? Chatbots use AI(Artificial Intelligence) engine to generate best possible answers to visitor’s questions. Chatbots are still upgrading but for now they are working pretty well too. As in 2020, the pandemic appeared and made everyone to isolate themselves in home. It made difficult for the companies to keep open up the customer care. In this case the Chatbots got everyone’s attention to clear up the doubts and questions of visitors on the website. Today, the chatsbot adoption rate is on the rise. Chatbots are expected to help reduce business costs by up to $8 billion by the year 2022. Some of this technology’s advantages are that it doesn’t require any updates, download, additional space on the device from wich the chatbots are accessed. They have excellent engagement and conversion rates, and the 24/7 availability further increases customer sa...