MARKETING STRATEGIES FOR SMALL BUSSINESS | INDIA | CEROFI | DIGITAL PRESENCE
Importance of Website for SMBs
l Attract new customers from other localities :
Every small business face a small problem i.e, not getting customers apart from their localities. An attractive website will help out these businesses to find new clients who may be different from their regular and could be more profit giving.
l Easy Demonstration :
Having a website makes it easier to categories different products or services your business model is delivering.
“Having your own website gives you full control over your content. Since you are no longer restricted by relying on someone else, you can provide ample of information & provide good offerings too”
Influencer Marketing
In today’s era, Influencers like Youtubers, Social Media Influencers or Fashion Influencers have a huge number of followers. A lot of people admire them. A small shoutout/post by them too has good impact on your targeted audience.
Influencers are more connected to common people as compared to well known celebrities. They even charge less to promote your business. There has been a trend going on which is good a coupon or ref feral code to get discounts.
“Influencer marketing has become a new big thing since the rise in consumption of digital content has gone sky rocketing during the lockdown. It will be great step for promoting your business. Even if you don’t get that much of new clients, it will help you out to introduce your business to larger audience without breaking a sweat.
Social Media Marketing
India is changing with changing indian trends. With smartphones in everyone’s reach & thanks to Mr. Mukesh Ambani’s JIO high speed internet on the go, now every service & purchase is changed.
Today social media platforms such as Twitter, Facebook, Instagram, etc. Enable the the creation of virtual customer environment (VCE) where online communities of interest form around specific firms, brands or products.
l Internet & Internet everywhere :
As the cheap rates and availability is there, people even below poverty line now access to good internet speed. This brings a lot of opportunities to connect all the category of audience.
l Reach specific clients :
Traditional marketing was not able to target a specific audience with demographics and details. In Traditional marketing of any product is usually aimed at mass marketing.But today with emerging trends of digital marketing, there are so many personalized methods to target the specific audience as per the preference of business module.
l High ROI(Return of Investments) :
Social media marketing is a platform that provides high ROI with very less investment. This why many small & medium scale organizations rely on social media for their marketing methods.
l Social media marketing's 3 major benefits :
1. Developing sharable content and advertorials.
2. Establishing social media platform presence.
3. Encouraging feedback from the customers through contents & surveys.
l Social media platform :
What comes to your mind while talking about social media platforms?
Facebook, Twitter, Whatsapp, Google+, LinkedIn, Youtube and Instagram. Correct?
At present, India is the second biggest client of Facebook & Youtube on earth. This gives you an easy idea about how much a particular person india consumes social media.
“As the smartphones and internet developing in the nation, more organizations will concentrate on giving a consistent shopper involvement with promo offers, mobile updates, events and content based on the conduct and interests. The normal indian spends over 28 hours of the week online, which is a cause of immediate access to a world of data and media readily available”
Business owners can take out small business loans — generally between $5,000 and $500,000 or more — to finance expenses like payroll, inventory, equipment and other costs. Repayment terms could be as short as three months or as long as 25 years. Both traditional financial institutions and alternative online lenders offer small business grants.
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